The Marguerite Casey Foundation had a vision: augment its communications delivery strategy by incorporating new media and multimedia. Though the Foundation had already begun producing a print version of its 2004 Annual Report, they wanted to explore adding the new video and audio elements to the Report on a short time line.

Ecofusion performed an initial strategic assessment of the organization’s media assets, an important--and often overlooked--first step before moving forward with new production. Our teams produced new video and audio elements related to the existing Annual Report extending the meaningful narrative, including performing on-site interviews with Grantees and staff.

Additionally we consulted with the Foundation’s creative team working on the print version to produce a user interface and sleeve design that were stylistically aligned with the print version of the Report. After the Foundation distributed hard copies of their Annual Report and accompanying Interactive CD-ROM, they began to feature it online, highlighting their year with a Flash version of the Report.